Wednesday, August 12, 2009

The Tabasco Empire of the McIlhenny Family

Jeffery Rothfeder's book McIlhenny's Gold: How a Louisiana Family Built the Tabasco Empire is not just a book about a business. It is a book about a family - the McIlhenny's, a place - Avery Island, Louisiana, and a time - the Civil War reconstruction era. Rothfeder does an excellent job of explaining how the product Tabasco - has been intertwined since the beginning with these three.


The business was begun as a post war enterprise. It grew to engulf the island - which is also home to salt mines. It helped create one of the first "company" towns. And it helped change the culinary culture as the appreciation for hot foods has grown. Tabasco has become an icon.

The McIlhenny family is full of bankers, naturalists, and soldiers and their family-run company has, in some ways, become an extension of themselves. Rothfeder does a nice job keeping the story going through the decades. An interesting story of history, food and a family run business. Don't blame me if you run out and get some hot sauce. A very good read.

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