Cheap: The High Cost of Discount Culture

In the book, Cheap: The High Cost of Discount Culture, Ellen Ruppel Shell writes about how the United States' retail culture has gone from one of value to one of low prices and low quality. And while in today's economy everyone is trying to save a buck, these "savings" start to translate into lost jobs and industries for the USA.

Shell makes a seeming dry topic very interesting - her writing style is clear and concise and her examples allow the average consumer to understand the "bait and switch" game that is going on. Among the chapters, she talks about; the rise of outlet stores that have nothing to do with their corporate parents - except in perceived value, the notion that IKEA is a green company - it's wood suppliers are among the worst in terms of ecology violations, the recent scandal of poisonous toys coming from China and the impact that all this outsourcing of goods is having on foreign workers and American jobs.

If you consider yourself to be frugal or an informed consumer - you should read this book. Worth the time and an enlightened read. It might change the way you shop.